of local SEO searches turn into an actual in-store visit within 24 hours
of people use their phones to conduct near me searches
of individuals searched online to find a local business
Local SEO, also referred to as local search, is a marketing strategy aimed to get your website seen in the top 10 organic positions on Google when customers near you search for your products online.
Like traditional SEO, it focuses on increasing search engine rankings, but focuses on local keywords. There are two places to do this—Local Map Pack and Google SERPs (search engine results page).
Local SEO is essential for achieving strong brand awareness in local communities. It can help businesses find potential customers and increase their book of business.
Local SEO keywords typically have lower competition compared to keywords with a national scope. Local SEO can capture quick wins driving customers to your local business.
To capture targeted customers, you need high-intent keywords. Local search can help bring in relevant leads and sales both in-store and online.
Local search optimization focuses on increasing brand awareness and reputation through directory and citation building, positive online review, and much more.